The creation of the La_Rue_t-shirt collection started with a design based on a graphic made by a friend. 
After noticing there was no stylish merch representing Haute-Savoie, I decided to create a few designs myself. 
They were well-received and worn with pride.
2023








The La Rue t-shirt features an AK-47 design on the front, along with the number 74,
representing Haute-Savoie, to give it that extra swag.
The video was shot in Paris to showcase just how cool the t-shirt is. It was filmed and directed by me.
@lucamadar